If you haven’t considered positioning your business internationally, Spanish Language Domain Names will assist you in that strategy. There is great opportunity to create, solidify and grow market positions in the minds of the Spanish speaking consumer worldwide. The table to the right lists the numbers of Spanish speakers by country.
Premium Spanish Language Domain Names ending in .com are recognized around the world. They convey instant credibility and prestige for anyone searching for information, products or services related to the category defined in the domain name. Firms all over the world, regardless of country of origin use .com domain names. This allows businesses to position them to the 30+ million Spanish speakers on line in the U.S. and the 165 million online worldwide as of May 2011; up from 131 million Spanish speakers on line worldwide in January 2009. This is an 18% increase in 28 months.
Because Premium Spanish Language Domain Names are extremely brand able and easy to remember they are powerful investments for reaching the 400-520 million Spanish speaking people worldwide.
Mexico has the largest population of any Spanish speaking country; over 110 million persons. It has tremendous growth in Internet use penetration and this is projected to continue as this chart shows. Mexicans look favorably on .com domain names and many Mexican companies use this extension instead of Mexico’s country’s extension. Therefore a company using a Spanish Language Domain name marketing strategy may reach a huge population of Spanish speakers just south of the U.S. border.
In Spain like in Mexico the .com extension is used with frequency. Many Spanish businesses choose .com domain name extensions instead of or in addition to the country’s .es extension. Of Spain’s 47 million Spanish speakers, 63% or 30 million are projected to be on line as of 2012. Projections show a steady growth trend of Internet penetration to continue into the future. Businesses with an international profile would do well to consider Spain as part of evaluating a Spanish Language Domain Name strategy.
From 2000 to 2009 Internet use grew 670% in Latin America; in just 9 years. Internet penetration was just 34% as of the end of 2009 meaning there is a lot of room for increased growth. For businesses currently serving an International marketplace or considering it, Premium Spanish Language Domains
can be a powerful addition to your international market strategy.
Portuguese and Spanish similarities
In some cases Portuguese and Spanish nouns mean the same thing and are spelled the same way. A common example is “medicina” which means medicine in both Spanish and Portuguese. As of January 2009 there were 273 million Portuguese speakers in the world and 73 million of them are already on line. For domain names that are the same in Spanish and Portuguese, this is an opportunity to serve dual markets.